IKEA | Democratic design

Democratic Design

IKEA

Showing off design and quality

All of IKEAs furniture are based on the design principle called, democratic design. A common misconception is that IKEA furniture are temporary and of low quality. But that isn’t the case. We wanted to show IKEAs B2B clients and celebrate som of the best examples.

Examples of prints

My part in the project

As an Art Director I’m almost always involved in every step, in this case some examples are:

Creative concept/strategy
Client presentation
Pre production
Photo shoot
Post production
Campaign unit quality control